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Well-developed ad banner campaigns can still produce response rates of 2 to 7 percent. Consider the fact that ad banner advertising offers the lowest CPM, and you can see how this online marketing tool can help you generate results cost-effectively.
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Mobile design is all about experiences. Strongly influenced by the interfaces of popular apps, mobile web sites fuse streamlined HTML and CSS with the device's capabilities to deliver experiences unique to your eBrand.
While the concept of the brand has evolved to include new dimensions, it nonetheless remains one of the facets of e-strategy that offers the most potential for improving a company's performance on the Internet as well as ensuring its long-term success.
One thing is sure: web surfers like novelty. They will reward your company with higher-than average response rates. But hurry, once it becomes mainstream, Rich media will lose some of its impact.
The Internet is much more than the Web. In fact, companies can use the Internet to dramatically cut printing and shipping costs. Distribute digital brochures that are always up-to-date. Plus, you can easily integrate ecommerce functionality into your collateral to increase sales. (Ideal to follow-up on and qualify trade show leads without the high-printing and shipping expenses).
Right now, somewhere on the Internet, a group of people is sharing information about your product/service category in an effort to find solutions to their problems. In another group, members are sharing their enthusiasm about hobbies, sports, and other topics of interest...
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A growing Internet trend is the delivery of news, offers, information via newsletters. Recipients love them because they feature information that pertains to their interests and needs. Plus, they are conveniently delivered in their InBoxes. As a result, these newsletters are highly anticipated by their audience.
Capitalize on this attentive audience; include your promotional message in the next publication of the eNewsletter that will reach your target audience.
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